Viya Announces Cable TV Rate Increase Effective May 1, 2019
St. Thomas, St. John, St. Croix USVI – March 31, 2019
Following our extensive negotiations with content providers over the past two years and, in particular, the negotiation earlier this year, it has become necessary to make changes to our TV packages. The acquisition of programming is a complex business, which often leaves small providers like Viya in an unfavorable position as it seeks to bring relevant content to our viewers. Notwithstanding these challenges, Viya continues to source new programming as evident by the addition of several popular channels including the NFL Network, NFL RedZone, Hallmark Drama, and REVOLT TV and increased the local content programming on TV2, which is now featured on Channel 4 and 504HD. In April 2019, Viya Cable TV will launch six additional channels that have been requested by our subscribers.
· beIN SPORTS (Expanded Tier)
· beIN en Español (Expanded & Spanish Tiers)
· Bloomberg TV (Expanded Tier)
· CLEO TV (Expanded Tier)
· LAW & CRIME (HD Flex Tier)
· FIDO TV (Basic Tier)
In addition to our channel launches, Viya continues to make investments to its’ Cable TV plant, and later this year, Viya will launch a new feature-rich interactive guide which will elevate the user experience.
Viya consistently strives to provide the most competitive pricing available. However, on our video entertainment product, we are a distributor of television content primarily owned by programmers. Our pricing to you, our customers, is dependent on the cost of television content we receive from programmers. Over the last ten years, the cost of TV content, most especially those of broadcaster channels have increased exponentially. We have made, and continue to make, every effort to minimize the necessary increases passed on to our customers. Even as providers continue to increase their rates annually, Viya has never passed on the full increase to our customers. In fact, the last rate increase on Viya Cable TV was in February 2016. Much has changed since 2016 and we are at the juncture where it has become necessary to review our package pricing.
Effective May 1, 2019, the new pricing for Cable TV will be as follows:
|SportsMax||$10.00||(New lower rate!)|
|Bronze no HBO||$98.50|
|Bronze with HBO||$103.50|
|Silver no HBO||$111.50|
|Silver with HBO||$116.50|
|Gold no HBO||$122.50|
|Gold with HBO||$128.50|
|*Franchise fees & other assessments not included.|
Federal Communications Commission rules and regulations require that Viya informs customers of all changes to rates at least 30 days prior to the anticipated change and we will be complying with these regulations by informing you our valued customers about these changes.
Thank you for your continued patronage. We hope that you enjoy the new channels, services and features that we have added and will continue to add. Your continued support is crucial to Viya bringing your local programming to keep you abreast of the latest news and activities in the Territory.
If you would like additional information on the impact that programming has on cable operators, please visit www.tvonmyside.com or visit the link at viya.vi.Posted on